Bad For The Community

Lucius Firmin on Starting His Own Clothing Brand CRAV* and Addressing Social Issues Through Fashion

July 14, 2022 Bad For The Community / Lucius Firmin
Bad For The Community
Lucius Firmin on Starting His Own Clothing Brand CRAV* and Addressing Social Issues Through Fashion
Show Notes Chapter Markers

On this week of Bad For The Community, we're joined by Lucius Firmin, the founder of the clothing brand CRAV* (Change Requires Accepting Values)! The interview kicked off with Lucius describing the ups & downs of his upbringing and what attracted him to fashion (11:30), how he's used his brand CRAV* to highlight social issues (23:05), and how he caught the attention of Kyrie Irving and other NBA players with his statement fashion pieces (43:00).

Later on in the interview, Lucius spoke on his creative process (50:55), his selectiveness when working with brands as a social media influencer (1:03:40), and he also chimed in on the classic BFTC topic of replica fashion & sneakers (1:13:35)! Enjoy the interview!

Watch on YouTube for the Full Experience: https://youtu.be/-amOCfUcEr4

Bad For The Community
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Twitter: https://bit.ly/3cnWAD8

Lucius Firmin (Guest)
Instagram: https://bit.ly/3PvjOZ5
Instagram (CRAV*): https://bit.ly/3O6RtYd

Rob (Young Rob)
Instagram: https://bit.ly/3x1ocWy
Twitter: https://bit.ly/34OS4t9

Yves (Saint Yves)
Instagram: https://bit.ly/2RuJCfQ
Twitter: https://bit.ly/3cle17D

Nate (Nate Nics)
Instagram: https://bit.ly/3z6MUXl
Twitter: https://bit.ly/3wYIwI

Tomo
Instagram: https://bit.ly/3uXrFnL
Twitter: https://bit.ly/2TLgIZF

Intro/ Can money buy you drip?
Getting bullied in school for wearing USPA
Lucius on his upbringing: "From having it all to having nothing"
Lucius on starting his own clothing brand, CRAV*
Lucius on addressing social issues with his clothing pieces
Lucius on getting Kyrie Irving and other NBA players to wear CRAV*
Reacting to Kanye holding up a plate of food for a white billionaire
Lucius on being selective about which brands he collabs with as an influencer
What does Lucius think about replica sneakers & fashion?
Lucius on traveling and his time in Paris
Outro/Lucius shares details on his next collection