Lucius Firmin on Starting His Own Clothing Brand CRAV* and Addressing Social Issues Through Fashion

On this week of Bad For The Community, we're joined by Lucius Firmin, the founder of the clothing brand CRAV* (Change Requires Accepting Values)! The interview kicked off with Lucius describing the ups & downs of his upbringing and what attracted him to fashion (11:30), how he's used his brand CRAV* to highlight social issues (23:05), and how he caught the attention of Kyrie Irving and other NBA players with his statement fashion pieces (43:00).

Later on in the interview, Lucius spoke on his creative process (50:55), his selectiveness when working with brands as a social media influencer (1:03:40), and he also chimed in on the classic BFTC topic of replica fashion & sneakers (1:13:35)! Enjoy the interview!

Watch on YouTube for the Full Experience: https://youtu.be/-amOCfUcEr4

Bad For The Community
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Lucius Firmin (Guest)
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Instagram (CRAV*): https://bit.ly/3O6RtYd

Rob (Young Rob)
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Yves (Saint Yves)
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Nate (Nate Nics)
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Tomo
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